Gulf Oil International and Williams Racing reveal victor of closely fought livery vote
11 Jul 2023
Gulf and Williams Racing are delighted to reveal the winner of the highly anticipated Fan Livery Vote. Following an intense battle and an incredibly hard-fought final round, the ‘Bolder than Bold’ design will be showcased on the FW45’s of Alex Albon and Logan Sargeant at the Singapore, Japan and Qatar Grands Prix this year, promising an adrenaline-fuelled spectacle at the trio of races.
The Gulf Fan Livery Vote offered fans worldwide the opportunity to shape history by selecting their favourite livery design from a line-up of four themes: Heritage, Bolder than Bold, Visionary, and Contemporary. An enormous 180,000 votes were cast across the closely fought three rounds, which celebrates the spirit of two iconic motorsport brands and is poised to deliver an historic moment on the track later on this season.
The journey began in May with a knockout system that pitted the ‘Bolder than Bold’ design against the ‘Contemporary’ theme in round 1. Round 2 saw the classic ‘Heritage’ design triumph over the ‘Visionary’ concept, securing a place in the ultimate showdown against ‘Bolder than Bold’. Fans across the globe participated in the final vote, with an overwhelmingly close fight to the finish.
In an extremely closely fought final round, with votes cast from all four corners of the world, the winning Gulf livery emerged as ‘Bolder than Bold’, closely beating ‘Heritage’ by securing 51.9% of the votes. This livery celebrates the boldness of those determined to make their mark, keep progressing and pushing boundaries. It embodies more than just being brave, heroic, or fearless. It represents an unwavering commitment to never giving up and always approaching challenges with confidence. Gulf and Williams Racing share a resolute belief in being bold on and off the track.
Before making its thrilling debut later this season, the winning livery will be showcased at the renowned Goodwood Festival of Speed. From 13-16 July 2023, the Williams Racing stand at Goodwood will proudly exhibit the FW45 show car adorned in ‘Bolder than Bold’, granting fans and motorsport enthusiasts an upclose encounter. The fan-centric journey will continue as Gulf and Williams Racing will unveil exclusive behind-the-scenes content, showcasing the craftsmanship that will bring the design to life. Prepare for an unforgettable experience as ‘Bolder than Bold’ roars to life under the night lights of Singapore and beyond.
Mike Jones, CEO, Gulf Oil International: “We are extremely proud of our partnership with Williams Racing and this livery is marking an iconic moment in motorsport history. The campaign has been a huge success and sparked excitement for both Gulf and Williams fans alike. Providing the fans with the power to control this competition has hugely influenced the results. Gulf’s iconic colours have created four incredible liveries with one standout winner chosen by the fans, Bolder than Bold, which will now be inscribed into Gulf’s rich motorsport history.”
James Vowles, Team Principal, Williams Racing: "This competition was an incredible opportunity for our fans to actively engage and shape the visual identity of our team. The winning design encapsulates the essence of the Gulf and Williams Racing partnership, reflecting on the past but building on our future. This livery will create a defining moment when it takes to the track later in the season.”