Gulf xTAG Heuer Partnership
Timelessness, precision, and excellence. These are values we believe in and what TAG Heuer represents. The partnership between Gulf and TAG Heuer brings together two legendary brands whose products are cherished by the most discerning customers.
Our commitment to unrivaled quality and endurance is mirrored in TAG Heuer's passion for precision engineering and bold design. With each brand having over a century of experience manufacturing products and building a brand name synonymous with quality craftsmanship, the orange disc and the chevron shield branded on any project signifying the Gulf-TAG Heuer partnership is perfection itself.
Since our partnership was announced in 2018, we have worked on a variety of projects with the iconic watch manufacturer, leading to experiences that have delighted our customers and fans. Our strong partnership with TAG Heuer demonstrates that we, at Gulf, are committed to listening to our customers and fans who continue to bring their passion into our projects.
The partnership continues
Our partnership with TAG Heuer represents a recognition of kinship and shared values. This ongoing collaboration is represented by another watch: The TAG Heuer Formula 1 Gulf Special Edition. This watch was unveiled at a press conference at Le Mans which, in turn, represents speed and performance on a racetrack. This watch, with its more traditional circle design, pays homage to two of the world's most prominent motor sport sponsors.
Fully reminiscent of the heritage of Gulf and TAG Heuer, it sports the same blue and orange stripes, the driving livery colours of Gulf cars, and carries this on to the blue bands and the orange stitching, making it a striking and sporty watch.
Gulf and TAG Heuer have shared many historic highlights that have spanned over 50 years.
Gulf was the first company to drill below the sea in search of oil and in 1913, we became the first to open a petrol station. This trailblazing attitude has stood the test of time and we have constantly forged ahead to create new products and solutions for our customers.
Edouard Heuer, who opened up his watch shop in Switzerland in 1887, invented the oscillating pinion which is still used in many chronographs to this day. The pioneering spirit of the founder of TAG Heuer still powers the brand to this day.
The partnership between Gulf and TAG Heuer demonstrates both brands’ commitment to pushing the boundaries of excellence and innovation. Their shared legacy is exemplified by the iconic watches they have created to mark the 1969 Le Mans win and their continued partnership. These incredible timepieces have become the symbol of what it means to be exceptional.
Special Edition Now Available
TAG Heuer have released a special edition Monaco timepiece with legendary Gulf branding. Co-creating timepieces since 2007, Gulf and TAG Heuer once again share their passion for racing with a stunning new version of the TAG Heuer Monaco Gulf Edition. This timeless special edition pays tribute to Steve McQueen and his legendary driving suit in the 1971 movie Le Mans.